“Spot highly-profitable growth opportunities that have been missed.”

Wes Ball, President & Founder

“Uncover unstated, unmet customer needs that can change customer expectations to your benefit.”

Wes Ball, President & Founder

“Create truly disruptive innovation that changes everything…even without creating a single new product.”

Wes Ball, President & Founder

We’ve spent the past 25 years spotting growth opportunities that have created dramatic, sustainable growth for our customers. We do it with two sets of tools:

  1. forward-looking research that goes beyond the obvious to identify hidden, unmet functional and emotional needs and
  2. a unique model for innovation facilitation that taps into the ego-satisfaction needs of customers you have not been able to attract.

Read more about Who We Are

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