“Spot highly-profitable growth opportunities that have been missed.”

Wes Ball, President & Founder

“Uncover unstated, unmet customer needs that can change customer expectations to your benefit.”

Wes Ball, President & Founder

“Create truly disruptive innovation that changes everything…even without creating a single new product.”

Wes Ball, President & Founder

We’ve spent the past 25 years spotting growth opportunities that have created dramatic, sustainable growth for our customers. We do it with two sets of tools:

  1. forward-looking research that goes beyond the obvious to identify hidden, unmet functional and emotional needs and
  2. a unique model for innovation facilitation that taps into the ego-satisfaction needs of customers you have not been able to attract.

Read more about Who We Are

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    Purchase your copy of our book The Alpha Factor today. Learn what we discovered through a 15-year research project into what really creates sustainable market dominance. What we discovered was the basis for creating billions of dollars in new growth for companies ranging in size from the Fortune 100 to mid-sized marketers. Learn More.

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